Emory University’s direct mail invitation campaign will be the first of its kind for The Whelan Group, combining a variable-printed and personalized invitation to a large group of high school prospects with mobile and online, interactive elements.
The event invitation’s details about 30-50 different events, based on the recipient’s location. The campaign will also utilize several of The Whelan Group’s interactive solutions, including:
- RSVP Landing Page
- Auto-Reply Email
- Follow-Up Email Reminder
- Invite-A-Friend
Both Emory University and The Whelan Group are excited about the upcoming campaign and hope it will be a great success for both.