Friends University: A Perfect Blend of Modesty and Excellence

 

Alhough they wouldn’t toot their own horn, Friends University won a Digital HEMR award for their 2013 Digital Viewbook.  Strategic Enrollment Consultant , Stacey Kammerdiener, encouraged Friends University to take full advantage of http://friendsuviewbook.com/.  She recommended that the faculty use the site as a fulfillment piece, linking it to their web page and signature lines.

This digital viewbook includes a responsive design and variable copy.  Based on a student’s location, the digital viewbook presents a different counselor photo with a personalized message. This design blends search and personalized brand experiences.

 


Friends University Responsive Digital Viewbook on Laptop

Friends University Responsive Digital Viewbook on Laptop

Friends University Responsive Digital Viewbook on Phone and Tablet

Friends University Responsive Digital Viewbook on Phone and Tablet

Friends University Responsive Digital Viewbook on Phone

Friends University Responsive Digital Viewbook on Phone

Friends University Responsive Digital Viewbook on Tablet

Friends University Responsive Digital Viewbook on Tablet

Friends University Responsive Digital Viewbook on Tablet

Friends University Responsive Digital Viewbook on Tablet

Slippery Rock University – Rock Solid to a Monumental Future

SRU selected TWG Plus to refresh their “Rock Solid” tagline. The slogan needed a contemporary spin that would represent the foundation upon which students could build their futures without “rock solid” being perceived as “average.”

After a thorough communications audit and focus groups with faculty, we chose to take the  “solid” metaphor a step further.  A strong grid pattern now frames the foundational messages. “Building on Monumental Futures”  graces the cover of the undergraduate digital viewbook (which won a 2014 Silver Digital HEMR Award) and SRU’s print pieces.  The new slogans are highly portable to graduate pieces, too. Prospective graduate students can feel confident that their education is “Grounded in Experience.”

Enjoy!



Responsive Undergraduate Digital Viewbook on Tablet

Responsive Undergraduate Digital Viewbook on Tablet

 

Slippery Rock University Responsive Undergraduate Viewbook on Phone Detail

Slippery Rock University Responsive Undergraduate Viewbook on Phone Detail

 

SRU Undergraduate Print Suite

SRU Undergraduate Print Suite


Graduate Pocket Folder Cover

Graduate Pocket Folder Cover

 

 

Graduate Pocket Folder Inside

Graduate Pocket Folder Inside

 

 

Graduate Pocket Folder and Brochures

Graduate Pocket Folder and Brochures

 

Graduate Pocket Folder Detail

Graduate Pocket Folder Detail

 

Averett University – Your Time Is Now

 

Averett University has a long-standing tradition of helping their students achieve their dreams. The institution wanted TWG Plus to enhance their student profile while simultaneously increasing the visibility of their brand.

We took Averett’s challenge to heart.  With a close eye on our initial research, we brought Averett’s “Your Time is Now” message to life with a full package of digital and print pieces.

Recognizing the mobile nature of today’s students, we designed every digital component to translate seamlessly across devices. This package recently won a Silver Medal for the 2014 Digital HEMR awards. For the pocket folder package, we developed a suite of viewbooks, road pieces, and calendars that encourage students to Dream Big and Go Bold.

Enjoy the samples below.

 


 

Responsive Digital Viewbook on Phone

Responsive Digital Viewbook on Phone

 

_averett_iphone_detail

Responsive Design for Iphone Detail

 

laptop_front

Averett Responsive Design for Laptop


 

Averett University Viewbook

Averett University Print Viewbook

 

viewbook_spread_1

Averett Viewbook Spread

 

viewbook_inside_detail

Averett Viewbook Inside Detail

 

viewbook_spread_2

Averett Viewbook Spread

 

pocket_viewbook


Averett Viewbook and Pocket Folder

 

pocket_folder_full_2

Averett Full Pocket Folder

 

roadpiece_detail

Averett Brochure Details

 

 

 

Guess Who Won Digital HEMR Awards? (Hint: TWG Plus Clients)

The 2013 Digital HEMR Awards are out. We are proud to congratulate our partners in higher education for their digital viewbooks.  We design each digital viewbook to be responsive so that prospective students can experience the school’s branding across digital platforms: laptop, phone, and tablet.

Here’s a small sampling of our winners.


Averett University

 

Responsive Digital Viewbook on Phone

Responsive Digital Viewbook on Phone

 

Slippery Rock University

Responsive Digital Viewbook on Tablet

Responsive Digital Viewbook on Tablet

 

Friends University

Responsive Digital Viewbook on Phone and Tablet

Responsive Digital Viewbook on Phone and Tablet

 

Marymount California University

Responsive Digital Viewbook on Tablet

Responsive Digital Viewbook on Tablet (by raymond)

 

Mississippi College

_miss_iphone_side

Responsive Digital Viewbook on Phone