In February, I had a great conversation with Jeff Pierpont from College Raptor about predictive modeling. Predictive modeling is designed to help you focus on the students that are most likely to apply or enroll.
I’ve attached the first three pages of the transcript for you to review.
Want to read more about predictive modeling for higher education marketing. Download the complete PowerPoint, video and transcript here http://twgplus.com/lp/page/higher-education-marketing-lp-predictive-modeling