The Top 10 Things to Do in Boston During NACAC

NACAC is less than a month away, and many attendees are looking to take advantage of the location and get some sightseeing and entertainment in!  We’ve compiled a list of the Top 10 Things for you to do in Boston during NACAC Week.  Enjoy!

  1. Laugh Boston, a comedy club located right near the Convention Center is sure to lift your spirits!
    425 Summer Street, Boston, MA 02210
    (617) 725- 2844
  2. Enjoy the weather in the park at The Lawn on D, also located near the convention center.
    420 D Street, Boston, MA 02210
  3. Take in some history at the Boston Tea Party Ships & Museum, a floating museum with live reenactments, exhibits, and a tea room.  Located a half mile from NACAC headquarters.
    306 Congress St., Boston, MA 02210
  4. America’s favorite past time!  Catch a Baseball game at historic Fenway Park.  Watch the Oakland A’s play the Red Sox on Wednesday, September 13th or Thursday, September 14th.
    4 Yawkey Way Ext, Boston, MA 02215.
    Visit www.mlb.com/redsox for tickets and scheduling information.
  5. Grab a local brew while you take a tour at Harpoon Brewery & Beer Hall.
    306 Northern Avenue, Boston, MA 02210
  6. Have dinner on us!  Join the TWG Plus team at Faneuil Hall at 7pm on Friday, September 15th for delicious food and drinks at the Anthem Bar & Grill’s UP Bar.  RSVP here.
    101 South Market Street, Boston, MA 02109
  7. Admire the architecture. Grab a cab or take a nice walk to the Historic Old North Church.
    193 Salem Street, Boston, MA 02113
  8. Commune with the fishes. Visit the 75,000 square foot New England Aquarium on the harbor.
    1 Central Wharf, Boston, MA 02110
  9. Get artsy at the Museum of Fine Arts in Boston, where you’ll find collections from Ancient Egypt to Modern Contemporary pieces.
    465 Huntington Ave, Boston, MA 02115
  10. Up for a little more history?  The Paul Revere House, opened in 1680, was one of the first historic house museums and contains exhibits and the story of the famed patriot’s ride.
    19 North Square, Boston, MA 02113
    (617) 523-2338 

Making the Most of Your Search Campaign

Your search campaign is one of the most important tools in planning for recruiting and increasing enrollment for your institution.  A successful search campaign will broaden the pool of qualified applicants and drive students to your campus.  But where do you begin? Which practices yield the best results?

We’ve compiled a list of 10 tips to make the most of your search campaign.

1. Know Your Audience

A good search campaign starts with an understanding of who you’re trying to reach.  Start with a solid foundation of market research to bring clarity and focus to your search.  Knowing which students are most likely to apply will concentrate your efforts. Don’t forget to use your enrollment history!

2. Know Yourself

What sets you apart from the rest? Identify your distinctive qualities and develop a message that highlights those strengths when speaking to prospective students.

3. Meet Them Where They Are

Engage your audience where they live and how they live.  Gen Z is actively engaged on social media which means you should be too. Don’t forget to get social with them. Share their excitement about acceptance and fun opportunities for current students.

4. Don’t Forget the Parents

Parents are more involved than ever before, as they may be footing the bill for your student.  Appeal to them in your communications, using their preferred methods.

5. Have a Plan

Gen Z has been marketed to their whole lives. They want to understand who you are as an institution. Tell your story in an inviting and organized way. Each of your communication methods should build the overall picture for the student and give clear and concise calls to action to take the next step.

6. Spice It Up

The same publications year in and year out gets old and becomes ineffective.  Revamp your image using a suite of pubs that speak to your audience. Don’t just stop at travel pieces either, think about the big picture, yield. Do you have a fun acceptance package or enticing communication beyond the initial inquiry and application stages? If not, let us help.

7. Let Your Data Do the Talking

Use a CRM or campaign reporting tool to measure your reach and guide your efforts. Conduct surveys, focus groups and interviews to gain insights of the effectiveness of your campaigns.

8. Create Urgency

Push out countdown messaging to inform and create a sense of hurry in your audience to drive them forward in the enrollment process.  Clearly define your timeline and any key deadlines that are coming up.

9. Don’t Let Your Website Fall Short

You have your communication flow, you have your identified audience, you’re driving them to enroll through targeted, strategic communications.  When they’re ready to bite, ensure that your website is an extension of your campaign.  If it’s not cohesive, if it doesn’t tell the same message, you’ll stop them in their tracks.

10. Partner with a Search Expert

Obviously search goes beyond purchasing names and sending correspondence. A successful search campaign hinges on creating a story and experience the students (and families) are excited to participate in.  This may seem daunting. Collaborate with a trusted search and marketing firm to take the stress from your team, and resolve to hit your enrollment goals this year.

TWG Plus is marketing firm that specializes in Higher Education. The five main umbrellas of services we offer are: search, publications, research, branding, and digital marketing. Contact us for more information. We can’t wait to help you grow your enrollment funnel!

5 Tips to Combat Summer Melt

‘Summer Melt’ … it’s a term I knew nothing about as a senior in high school, although it was happening all around me. We all daydreamed and speculated in the hallways about what life after high school would bring.  We eagerly discussed moving away from our parents – oh, the freedom! We applied to college after college for varying reasons: campus events, friends we’d make, life experiences we would have, the concentration or major the school specialized in, the amazing location.  For others, it came down to finding the right financial fit and a school we could count on.  We, of course, had no idea that all the colleges we’d applied to and then never enrolled in had, in some way, been counting on us as well.  As the summer after graduation flew past, the last thing on our minds was the colleges we’d applied to but had decided against.

As admission professionals, this drop of college-intending students (those that apply then drop out of the enrollment funnel between graduation and the start of fall classes) commonly referred to as ‘Summer Melt’ has a significant impact on institutions.  There are a variety of reasons why this happens ranging from financial aid falling through or lack of support or guidance, to difficulties in the logistics of actually attending college.  The students who once had a bevy of friends around them to urge them forward – guidance counselors, financial aid advisors, teachers with their interests in mind – suddenly find themselves navigating the next steps alone.  The entire support network that had surrounded them is gone.  One Harvard study noted that between 10 and 40 percent of students melt away in the summer months. This melt is even more prevalent in low-income communities.  That is a difficult number for an institution to justify.  Luckily, there are 5 tips that institutions can apply to lessen the blow and cool the melt.

1. Transition Programs

Often referred to as “Launch to College” events, transition programs bring alumni, current students, financial aid officers, and college representatives together to encourage and aid in the transition from high school graduation to college.

2. Comm Flows

Keep open lines of communication and continue to build student engagement and excitement about their choice to attend your college.  A skilled Higher Education marketing company such as TWG Plus can help launch an anti-melt campaign to seamlessly continue the dialogue with your students.

3. Specialized Teams

Create an internal team of people to reach out personally to each student to ensure their questions are answered, they know where to find resources to help them, and they are talked through processes that can hinder their movement forward.

4. Leverage School Counselors

Some institutions are hiring guidance counselors on a contract basis to continue their support to incoming students throughout the summer months.

5. Analyze your Data

Know what the rates of summer melt are among your students and the trends among them. Consider employing a company such as TWG Plus to conduct research of prospective and current students to gauge where the students are dropping and why.  Detailed analysis will show you exactly where and when to focus your anti-melt strategies.

Any of the above tips will yield positive results for both your institution and your students.  A combination will bring you close to your enrollment goals.

For more information on Summer Melt, Research, or hitting your enrollment goals, please reach out to us at info@twgplus.com