In this post, I continue my interview with Jill Gainer BSc, DipM, DipDigM a the University of Huddersfield about “Aliens in the Hud.” In Part 2, Jill covers how she distributed the video and the impact that it had on her school.
5. How and when did you release the video to the public? What did you do to generate awareness upon release?
We launched the film clip just 5 days ago with a number of coordinated distribution activities to encourage University stakeholders to share the clip if they liked it. We were keen for all our students and staff to share this clip – we figured if we had a number of students sharing it with their facebook and twitter friends, this would immediately help with spreading the word about the film clip. Our focus was to raise the profile of the clip within the Uni amongst staff and students, and then carry out a number of distribution activities outside the University to raise its profile. Our tactics seem to be working so far which is great.
6. With over 16,000 views already on YouTube, has reaction to the clip met your expectations?
Yes it has, however we hope to have greater online coverage over the coming weeks and months.
7. Have you seen any impact beyond the YouTube plays?
We have received an overwhelming number of comments form staff, students and from the online community (within the UK and further afield in the States). We have also had great UK press coverage which is fantastic.
8. What advice would you offer to colleagues who are considering a more creative use of viral video to promote their institution?
Be brave and innovative! Get internal buy-in from the senior management team and encourage all your stakeholders to be part of the production (where possible) and the distribution.
Many thanks to Jill for sharing her insights and for bringing such a bold video into the higher ed landscape. What do you think? How can you incorporate KPI’s into your YouTube channel? What examples have you seen that are worth noting?
Check back in a few weeks as I take a look at another university who has fully embraced YouTube as an integrated student recruitment and PR tool!