5 Tips to Combat Summer Melt

‘Summer Melt’ … it’s a term I knew nothing about as a senior in high school, although it was happening all around me. We all daydreamed and speculated in the hallways about what life after high school would bring.  We eagerly discussed moving away from our parents – oh, the freedom! We applied to college after college for varying reasons: campus events, friends we’d make, life experiences we would have, the concentration or major the school specialized in, the amazing location.  For others, it came down to finding the right financial fit and a school we could count on.  We, of course, had no idea that all the colleges we’d applied to and then never enrolled in had, in some way, been counting on us as well.  As the summer after graduation flew past, the last thing on our minds was the colleges we’d applied to but had decided against.

As admission professionals, this drop of college-intending students (those that apply then drop out of the enrollment funnel between graduation and the start of fall classes) commonly referred to as ‘Summer Melt’ has a significant impact on institutions.  There are a variety of reasons why this happens ranging from financial aid falling through or lack of support or guidance, to difficulties in the logistics of actually attending college.  The students who once had a bevy of friends around them to urge them forward – guidance counselors, financial aid advisors, teachers with their interests in mind – suddenly find themselves navigating the next steps alone.  The entire support network that had surrounded them is gone.  One Harvard study noted that between 10 and 40 percent of students melt away in the summer months. This melt is even more prevalent in low-income communities.  That is a difficult number for an institution to justify.  Luckily, there are 5 tips that institutions can apply to lessen the blow and cool the melt.

1. Transition Programs

Often referred to as “Launch to College” events, transition programs bring alumni, current students, financial aid officers, and college representatives together to encourage and aid in the transition from high school graduation to college.

2. Comm Flows

Keep open lines of communication and continue to build student engagement and excitement about their choice to attend your college.  A skilled Higher Education marketing company such as TWG Plus can help launch an anti-melt campaign to seamlessly continue the dialogue with your students.

3. Specialized Teams

Create an internal team of people to reach out personally to each student to ensure their questions are answered, they know where to find resources to help them, and they are talked through processes that can hinder their movement forward.

4. Leverage School Counselors

Some institutions are hiring guidance counselors on a contract basis to continue their support to incoming students throughout the summer months.

5. Analyze your Data

Know what the rates of summer melt are among your students and the trends among them. Consider employing a company such as TWG Plus to conduct research of prospective and current students to gauge where the students are dropping and why.  Detailed analysis will show you exactly where and when to focus your anti-melt strategies.

Any of the above tips will yield positive results for both your institution and your students.  A combination will bring you close to your enrollment goals.

For more information on Summer Melt, Research, or hitting your enrollment goals, please reach out to us at info@twgplus.com

Free Download: A New Approach to Predictive Modeling

Previously, I posted a transcript of my conversation with Jeff Pierpont of College Raptor.  We covered everything from the basics to strategies for collecting your own data. This shortened PowerPoint presentation covers an overview of predictive modeling and outlines the unique approach that the team at College Raptor uses to model historical data and predict outcomes.

PowerPoint: A New Approach to Predictive Modeling

Want to read the entire presentation? Down the full deck, transcript and video at http://twgplus.com/lp/page/higher-education-marketing-lp-predictive-modeling.

 

[Transcript] A New Approach to Predictive Modeling

In February, I had a great conversation with Jeff Pierpont from College Raptor about predictive modeling. Predictive modeling is designed to help you focus on the students that are most likely to apply or enroll.

I’ve attached the first three pages of the transcript for you to review.

[Transcript] A New Approach to Predictive Modeling

Want to read more about predictive modeling for higher education marketing. Download the complete PowerPoint, video and transcript here http://twgplus.com/lp/page/higher-education-marketing-lp-predictive-modeling

 

TWG Plus Wins Best of Show!

Today, we learned that TWG Plus brought home 17 awards from the Education Marketing Awards. This year, we competed against over 2,250 other entries and were one of only 16 agencies to win “Best of Show.” That award went to Marshall University’s integrated marketing campaign, “Sons and Daughters of Marshall.”

Adding to the long list, we received five gold medals for Averett University GPS, Louisburg College, St. Mary’s University and two for University of Mount Olive. Silver awards went to the Ave Maria University integrated marketing campaign and Belmont Abbey College’s travel piece.  Rounding out the list were nine merit awards.

Here’s a sampling!

Marshall University – Best of Show, Gold, Integrated Marketing

Marshall University Best in Show

 

Averett University GPS – Gold, Total Recruitment

Averett GPS Best in Show

 

 

 

 

 

 

Louisburg College, Gold, Integrated Marketing

TWG Plus, Gold

St. Mary’s University, Gold Integrated Marketing, Search Piece

TWG Plus, Gold, Travel Piece

University of Mount Olive, Gold, Department Brochure

TWG Plus, Gold, Department brochure

University of Mount Olive, Gold, Direct Mail

TWG Plus, Gold, Postcard Series

 

Introducing Jennifer Fisher!

Jennifer Fisher, TWG PlusWe are excited to welcome Jennifer Fisher, our new vice president of business development.

Jennifer brings more than 20 years of experience in sales and marketing to TWG Plus. Moreover, she spent the last decade at Pearson Education, where she developed a passion for technology and life-long learning.

Jennifer’s barely been here a week and she’s already been on the road with our Enrollment Guy, Nathan Alexander. Her drive to share TWG Plus’ consistency and expertise in higher education marketing is already helping her to build strong relationships. We think that she perfectly represents the TWG Plus commitment to providing customer-focused solutions that help our clients achieve more with less.

We can’t wait to see what she does next!

http://www.prnewswire.com/news-releases/twg-plus-appoints-vice-president-of-business-development-to-lead-strategic-growth-of-collaborative-client-partnerships-300403609.html?tc=eml_cleartime