We are pleased to announce three new clients for Fall 2009, with some campaigns culminating in Spring 2010.
- Queens University in Charlotte, NC – Publication development
- Stevenson University in Owings Mills, MD – Search marketing campaign coordination
- Howard Payne University in Brownwood, TX – Search marketing campaign coordination, Interactive & Publication Development
The addition of these new clients is promising as we near the end of our first year of having Search, mobile and interactive solutions.
“We were pleased to hear about the nomination last month and even more pleased to find out that we won,” commented Ross Clurman, Director of Marketing and Interactive Technology for The Whelan Group.
He went on to say, “…we have worked hard to improve our deliverability, open and click rates, while keeping our unsubscribe rates to a minimum.”
It is obvious that the hard work paid off today, as we now have a fancy placard to place in our lobby.
The Checkie Awards were awarded to particular companies based on their open, click and unsubscribe rates, with specific attention to quality of email campaigns and the volume of emails sent.
The Whelan Group’s email solutions for higher education have proven to be a successful delivery vehicle in recruitment, matriculation and retention for our clients.
Emory University’s direct mail invitation campaign will be the first of its kind for The Whelan Group, combining a variable-printed and personalized invitation to a large group of high school prospects with mobile and online, interactive elements.
The event invitation’s details about 30-50 different events, based on the recipient’s location. The campaign will also utilize several of The Whelan Group’s interactive solutions, including:
- RSVP Landing Page
- Auto-Reply Email
- Follow-Up Email Reminder
Both Emory University and The Whelan Group are excited about the upcoming campaign and hope it will be a great success for both.
Scott Novak, Executive Vice President of the Whelan Group and Ross Clurman, Director of Marketing and Interactive Technology, will be conducting a series of focus groups around the country with high school students and college freshman this summer.
The focus groups will be designed to provide the staff at The Whelan Group with firsthand feedback about student trends, likes and dislikes and how they relate to our clients’ recruitment efforts.
Scott Novak had this to add:
“Staying true to our tagline [of] ‘Inspiration for a New Generation’ we are using the summer months as a time to coordinate focus groups around the country to enhance our knowledge of how to most effectively recruit students. We will be focusing on what types of communications they respond to [email, text, print, etc.], what web-based tools they use [Facebook, Twitter, etc.] and also testing current marketing materials to see which ones are well-received.”
“This feedback will certainly play a role in our development of effective marketing campaigns with current and future clients. Understanding this generation and hearing directly from them about what inspires them is our first priority.”
“We want to be a company that ‘listens’, not one that ‘tells’, and this series of focus groups will help us with everything from Search campaign coordination to viewbook development.”
The results of our focus groups will be used in preparing presentations for upcoming conferences and new client meetings.
The Whelan Group has added the following clients as of June, 2009!
- Coe College – Marketing campaign
- Webb School Knoxville – Market research
The new marketing campaign for Coe will include helping them re-brand their print publications and viewbooks.