Merger Yields New Higher Ed Clients

The Whelan Group has experienced tremendous growth this year, partly due to merging with Zoom Interactive Marketing.

Zoom Interactive Marketing adds personalized direct mail, email, and mobile marketing, online applications and interactive media to the existing creative, publication development and higher education recruiting services that The Whelan Group currently offers.

The efforts of the sales staff and the entire company have been exceptional, especially considering the economic downturn we are all facing.

President of Zoom IM, Brad Moore, added that “…in recent years, we have been fortunate enough to experience an expansion in our Search marketing and interactive solutions. I attribute it to our competitively priced products and services, and our history of outstanding customer service. We’re very excited to see what the future holds for The Whelan Group and Zoom Interactive Marketing as we build our reputation in higher education marketing as an industry leader.”

The addition of Zoom IM’s client list, including the four colleges below, has helped The Whelan Group build a family of over 80 clients!

Belmont Abbey College in Belmont, North Carolina

Cabrini College in Radnor, Pennsylvania

Lake Forest College in Lake Forest, Illinois

Reinhardt College in North Fulton and Waleska, Georgia

Nine New Clients

The Whelan Group is proud to announce our nine newest clients. Here they are, in no particular order:

  • Kalamazoo College- Viewbook and publication development
  • Niagara University- Publication development and high-definition printing
  • Emmanuel College- Branding campaign
  • Kentucky Wesleyan College- Recruitment publication development
  • The University of New Orleans- Direct response marketing campaign for fundraising effort
  • Stevenson University- Community micro site development
  • Bethany College- Recruitment publication development
  • Spelman College- Publication development
  • Southern Polytechnic State University- Search campaign development

Be on the lookout to see these pieces in our portfolio soon after completion!

We’re Presenting at ACT’s 2009 EPC

The Whelan Group has been selected to present at the 2009 ACT Enrollment Planners Conference in Chicago, IL on July 15-17.

The conference has traditionally attracts over 600 enrollment professionals nationwide and is all about providing attendees with news and information on how they can do their jobs more effectively.

Scott Novak, Executive Vice President, and Ross Clurman, Director of Interactive Technology, of the Whelan Group, will present “Communicating to Prospects Within Budget”.

The session will focus on innovative ways colleges and universities can and are communicating with prospects in tough economic times.

We are honored to have been selected as such a young company and look forward to the opportunity.