But the messages disappear! It’s a waste of time, right? Not so fast. A recent Facebook study found millennial teens consume information at a rate 2.5 times faster than their older counterparts. Messages seen for even 3 seconds are more likely to be recalled in this demographic – if that message is compelling enough.
By its very nature, Snapchat is a sharing machine. Since the messages disappear, users have an incentive to screenshot the images and share them with their friends and family. If you create interesting enough content, odds are it will be shared organically.
Here are a few ways you can use the app to your advantage.
Showcase Your School
With the Stories feature, you can showcase the most exciting experiences your school has to offer and give prospective students a glimpse of the college lifestyle on your campus. Think big sporting events from tailgate to post game, traditions (homecoming, etc), move-in days, orientation events, and anything else that sets your school apart. You could even consider allowing select students to use the account to take viewers through a day in the life of a student.
Add A Custom Design
Snapchat allows you to create your own design and submit it for approval as a “geofilter.” These filters can be used by any user on your campus for all their followers to see. You can upload your basic logo, or create a fun design for students to use.
Tennessee Wesleyan College even hosted a scavenger hunt through the app for prospective students at an orientation day. Each student who followed the TWC account could view the 5 clues the school sent on the whereabouts of the school mascot.
At the end of the enrollment cycle, you can create more anticipation and excitement for your accepted students by sending them a Snap. If you have their handle, a personalized message could go a long way in increasing your push-to-deposit campaign results. While I’m sure your acceptance letter looks stunning, adding a Snap can make the acceptance process that much better.
Promote Contests and Events
Snapchat is also an effective promotional tool. Big event on campus? Add a Snap to your story to help promote it to your students. Classes cancelled? Let everyone know through a Snap. Weather warning? Snap it. You can even hold a contest.
It’s instantaneous, personal, and mobile. It’s exactly where your audience lives. Get creative, send the right messages, and Snapchat can help your engagement numbers soar.