Are Your Followers Loyalists?

Poke, post, photo-stalk.

Because so many people use Facebook as their primary social media conduit, businesses are butting-in to grab the attention of the site’s oh-so-addicted consumers. Across the Internet, you’ll see social media sharing buttons begging to be clicked and business owners biting their nails as they “suggest” their page to hopeful prospects. “My Facebook page is likable,” they think, “likable enough to draw followers in.”

This may be the case for some businesses, but the majority haven’t been so lucky. Why are students (and young consumers, in general) so skeptical when it comes to online marketing? A recent article shares three things we should remember when marketing to college-aged Facebook users (Source: Morgan Stewart from MediaPost):

  1. Friends’ feedback is taken seriously: This generation of Facebook users strongly heeds input from friends. “Instead of simply sticking a ‘Share This’ button in their face, try prompting them by asking, ‘Want to get feedback from your friends before you buy? Post this to Facebook and see what they have to say.’”
  2. Short attention spans call for simple sites: If your Facebook page isn’t easily navigable, don’t count on sustained interest. “State problems, present clear solutions, and don’t let unnecessary links get in the way.”
  3. The ‘Honesty Radar’ is on at all times: “If your content is buried between advertisements or littered with social sharing links, then your integrity may be called into question. Keep your content clean.”

Conclusively, social media is a great way to get students involved with your brand. By simplifying your Facebook page to clearly delineate followers’ benefits, you’ll gain loyalists in no time!