Our webinars

The Secret to Admissions Success: Response

Today’s high-tech generation of college-bound students demand information at the touch of a finger. Learning to respond with the right message at the right time is critical to your enrollment success.

Scott Mallen, President of the CRM Division at Liaison and Christine Wyatt, CEO of TWG Plus discuss strategies for building a response plan that targets students across all channels.

The webinar discussion will include:

Social Media for Admissions Teams

Managing a social media channel for your admissions office is a full time job. The enrollment cycle doesn’t stop for a new Twitter post.

Join Matthew Mann, Assistant Director of Admissions, at Averett University and Talmadge Boyd, Director of Interactive Strategies, as they discuss the challenges that admissions teams face when planning and executing social media campaigns.

The webinar discussion will include:
  • Organizing a cross-campus social media campaign
  • Tips on how small teams can keep a consistent flow of activity
  • Using data to inform your content
  • Defining your voice amongst other institutional channels

A New Approach To Predictive Modeling

  • Wed, February 15th, 2017
    11:30 AM - 12:30 PM CST

Predictive modeling has been around for years, yet few people truly understand how to effectively collect and analyze the data that matters. In our next webinar, we’ll help you understand how to focus your resources on the students who are most likely to convert.
Join Jeff Pierpont, College Raptor’s Director of College Partnerships and Talmadge Boyd, Director of Interactive Strategies, on Wednesday February 15th 11:30 CST as they explore the challenges that enrollment professionals face when trying to gather data and the benefits they achieve when they apply predictive modeling to their admissions funnel.
We will cover:
  • An overview of predictive modeling
  • Why we need to rethink common approaches to predictive modeling
  • Recognizing and collecting the data that is most important to you.
  • How you can use predictive modeling to personalize outreach across all stages of the funnel

Yield Strategies That Work

  • Wed, January 25th, 2017
    11:30 AM - 12:30 PM CST

Spring is just around the corner and that means it’s time to focus on student yield. Moving students through the funnel is critical to your success, but what are the current best practices? After all the hard work of sending out acceptance packages, it’s time to take a breath and double down to keep your students engaged.
Join Senior Marketing Consultant, Nathan Alexander and Talmadge Boyd, Director of Interactive Strategies, on January 25 at 11:30 CST as they discuss the latest strategies for getting your students to enroll.
In the call we will cover:
  • Practical tactics for keeping students engaged
  • Student focused marketing tactics that inform and convert
  • How to reach students where they are during yield
  • Measuring for enrollment ROI

Developing Cross-Channel Personalization in Your Next Campaign

  • Wed, December 7, 2016
    11:30 AM - 12:30 PM CST

When was the last time you used only one direct marketing tactic in a lead generation campaign?
It’s probably been quite a while.
As students (and their parents) become more sophisticated consumers of technology, it’s incumbent upon enrollment marketers to create a seamless cross-channel experience. Reducing friction between print, mobile, social and the web helps keep target users engaged.
Join Chris Tyburski on December 7 at 11:30 CST/12:30 EST as he chats with TWG Plus’ Senior Director of Technology, Tom Bartling about creative ways to incorporate personalization into your next campaigns.
Topics covered will include:
  • How to encourage engagement
  • How to use personalization to increase interest
  • How to turn your engagement into conversions

How to Develop a Winning Publication Strategy

  • Wed, November 16, 2016
    11:30 AM - 12:30 PM CST

Print is not dead. Despite what you may have heard, the venerable viewbook and travel piece still have their places in an institutional communication flow. With shrinking budgets and fewer resources, enrollment managers, desire the perfect mix of print communication – at a price they can afford.
Join Senior Marketing Consultant, Chris Tyburski and Creative Director, December Lambeth as they discuss strategies for creating an irresistible suite of print publications. From selecting the right vendor to planning and printing, they’ll guide you through the entire process.

Get the Most Out of Your Yield Events

  • Wed, October 26, 2016
    12:30 AM - 1:30 PM EDT

It’s fall and that means focusing your efforts on filling the class and keeping students excited about joining your institution.
Join TWG Plus’ president, Scott Novak and Client Service Manager, Jeremy Sturdahl, Wednesday, October, 26th at 12:30 EDT to explore strategies to increase the effectiveness of your yield events.
What we'll cover:
  • How to get the most out of your yield events
  • Effective promotion strategies for yield events
  • Creating excitement around the acceptance packet
  • Leveraging current students
  • Integrating digital and traditional platforms for marketing and real-time engagement

What We Learned at #NACAC16

  • Wed, October 5, 2016
    12:30 AM - 1:30 PM EDT

Our team is excited to see amazing speakers and hear about the newest trends in enrollment marketing.
We're taking notes and we want to share our top lessons with you.
Join us Wednesday, October 5th, when we will discuss our pro tips from NACAC 2016. Our team will share their insight on how you can capitalize on the latest trends. Whether you made every session or had to skip this year, you’ll gain a new perspective on NACAC.

What Does Gen Z Really Think?

  • Wed, June 22, 2016
    11:30 AM - 12:30 PM CDT

    Taylor Florio
    Client Services Coordinator

    Brent Hill
    Copywriter, TWG Plus
What does Gen Z really think about your recruitment efforts? This new generation has quite a bit to say about how colleges are communicating with them. Join Client Services Coordinator Taylor Florio and Senior Copywriter Brent Hill, a former high school teacher, as they sit down with a diverse group of current and recently graduated teenagers for an informal, and eye-opening Q&A about their college recruitment experience. Now is your chance to get inside the head of Gen Z.

PPY Is Here: Are You Ready?

  • Wed, May 18, 2016
    11:30 AM - 12:30 PM CDT

    Chris Tyburski
    Senior Marketing Consultant, TWG Plus

    Jeremy Strudahl
    Client Services Manager, TWG Plus
Everyone seems to be talking about PPY (Prior-Prior Year) right now, and rightfully so! Given the spotlight this approach has received in the recent months, institutions need to consider how it will not only affect the financial aid office, but enrollment marketing and admissions processes on their campus.
The opportunities and possibilities are still not quite known but it’s coming regardless. Are you ready?
Based on nationwide research being conducted by TWG Plus, the webinar will highlight:
  • A quick overview of PPY and early filing
  • Review of reactions from colleges across the country
  • The spectrum of actions (or inaction) your peers are taking
  • Possible communication strategies to share what you plan to do with prospects and families for maximum benefits

Keep your "Summer Melt" Frozen

    Wed, Apr 13, 2016
    11:30 AM - 12:30 PM CDT
    Nathan Alexander
    Senior Marketing Consultant, TWG Plus
    Jeremy Strudahl
    Client Services Manager, TWG Plus

Summer is for fun — right? Well, the summer in many colleges and universities is the time for finishing the class and keeping your deposited students from melting (cancelling) to attend other institutions. Join TWG Plus for the spring webinar where we will discuss the strategies to reduce your summer melt.

  • We will explore why students tend to melt
  • Provide examples of what schools are doing to reduce this attrition
  • We will discuss strategies to implement now and in the future to affect this number

Student Search: Change the Conversation

    Wed, Mar 16, 2016
    11:30 AM - 12:30 PM CDT
    Scott Novak
    President, TWG Plus
    Jeff Bennett
    Senior Marketing Consultant, TWG Plus

TWG Plus resident recruitment experts, President Scott Novak and Senior Marketing Consultant Jeff Bennett, detail how to find the right students at the right time. Hint: it’s not about how many names you buy. The webinar highlights:

  • How to identify quality prospective students
  • How to implement digital search techniques
  • How to build and market to various personas

Social Media in Higher Education - How to Get Results For Your Institution

    February 17, 2016
    12:30 PM - 1:30 PM EST
    Taylor Florio
    Client Services Coordinator
    Chandler Diggs
    Digital Strategist

Join TWG Plus for its first Social Webinar of 2016 hosted by Taylor Florio and Chandler Diggs. The two resident social professionals will explore the current social media landscape in higher education. They will highlight why higher education should constantly be looking to innovate on new social media platforms as it relates to building your enrollment funnel. Florio and Diggs will focus specifically on Snapchat and Periscope. Key topics of discussion will be:

  • Exploring what strategies are out there
  • Provide examples of who’s doing things well
  • How to apply these tactics to drive recruitment and retention results for your institution

4th Quarter Enrollment Strategies

Chris Tyburski
TWG Plus Senior Marketing Consultant

Whatever happened to summer vacations or the 'slow season'? The admissions' cycle used to reach a crescendo on May 1 and then lead into a quieter summer. Not anymore.

High school students are making decisions later in the cycle. Transfer students have become a more critical piece of the enrollment puzzle. Adult students are seeking solutions to perceived immediate needs.

On Wednesday, Jan. 20th, our webinar will focus on how you can take advantage of these changes to successfully grow your class late in the cycle. Representatives from Kean University and TWG Plus will discuss:

  • Strategies to drive late applications
  • Developing plans to drive late deposits
  • Ways to combat summer melt
  • Integrating traditional and digital marketing into the mix

5 Proven Methods to Increase Your Incoming Class

Joe Carlos
TWG Plus Director of HBCU Marketing
With declining incoming classes nationwide, HBCUs need every competitive recruiting advantage at their disposal, and if you haven't changed your approach, it's time!
Joe Carlos, TWG Plus's Director of HBCU Marketing, and former Assistant Dean of Admissions at Morehouse College will guide you through "5 Proven Methods to Increase your Incoming Class."

Going Digital: How to Make an Impact

Jeff Bennett,
TWG Plus Senior Marketing Consultant

David Anderson,
Kalamazoo College Director of Admissions
TWG Plus' Senior Marketing Consultant, Jeff Bennett will be joined by David Anderson, Director of Admissions of Kalamazoo College to discuss the benefits of connecting with your audience in a digital space.
Discussion topics include:
  • Using different forms of media, like augmented reality and digital viewbooks, to create a unique and interactive campaign
  • How going digital can lower your total marketing costs
  • How to enhance your reputation and build a stronger brand identity in a digital world

Positioned for Success: How to Develop a Dynamic Brand You Can Live Up To

Beatrice Szalas,
TWG Plus Vice President, Branding & Research
Learn how to develop a brand strategy to promote your key points of differentiation and increase brand recognition. Using Bloomfield College as a real brand success story...

How to Develop Award-Winning Publications

Scott Novak,
TWG Plus President
Learn how to develop award-winning publications that impact your key audiences while increasing brand recognition. Using Averett University's award-winning publication as a real success story, you will learn:
  • How a layered communication approach can improve results
  • The impact of using a student's perspective
  • How using non-standard print can engage students and improves results
  • How a well planned communication strategy will help stay within your budget
  • How great publications help you communicate and strengthen your brand

How to Accomplish a lot with a Little

Scott Novak,
TWG Plus President

Social Media ROI for College Admissions, Search, Brand Research and Customer Service

Dr. James Vineburgh,
Research and Inbound Marketing Consultant
TWG Plus' Research Director, Dr. James Vineburgh PhD. and Account Executive William Ward III, demonstrate how leveraging your institution's Social Media conversations can translate into informed messaging, growth strategies, branding efforts, and day-to-day customer service practices.

Our events

Past Events


  • Columbus, OH
    September 22-24, 2016


  • Charlotte, NC
    July 11-16, 2016
Special Session I: "Student Search: Change the Conversation"
Tuesday, June 12th: 11:30-12:00 PM
Scott Novak, President
TWG Plus


  • Wagner College on Staten Island, NY
    June 1-3, 2016
  • "Who Moved the Finish Line? Why Recruitment Doesn’t Stop on May 1st"
    Thursday, June 2nd: 1:30PM (Session C)
    Scott Novak, President
    TWG Plus


  • Loyola Marymount University in Los Angeles, CA
    June 1-3, 2016
  • "Who Moved the Finish Line? 4th Quarter Enrollment Strategies"
    Thursday, June 2nd 3:20PM (Session F)
    Susan M. Gault, M.A., Assistant Director of Admission
    University of the Pacific

    Chris Tyburski, Senior Marketing Consultant
    TWG Plus


  • Corpus Christi, TX
    June 12-14
  • “Social Media in Higher Ed: How to get results!”
    Monday, June 13th: 1:30 PM
    Chris Tyburski, Senior Marketing Consultan
    TWG Plus

    Talmadge Boyd, Director of Interactive Strategies
    TWG Plus


  • Atlantic City, NJ
    June 5-7, 2016
  • "Who Moved the Finish Line? 4th Quarter Enrollment Strategies"
    Monday, June 6th: 1:00-2:15 PM
    Jennifer L. Kanellis, Director of University Admissions
    Kean University

    Chris Tyburski, Senior Marketing Consultant
    TWG Plus


  • Tuscon, AZ
    April 13-15, 2016
  • "Who Moved the Finish Line? 4th Quarter Enrollment Strategies"
    Friday, April 15th: 9:00 AM
    Conference Room #223
    Chris Tyburski, Senior Marketing Consultant
    TWG Plus


  • Miami, FL
    April 9-12, 2016
  • "Can’t Take the Heat? Strategies to Prevent Summer Melt and Increase Loyalty”
    Monday, April 11th: 9:10-10:10 AM
    Orchid C Room
    Jeff Bennett
    TWG Plus

    Nicole Focareto
    Belmont Abbey College, NC
  • “Oh Snap! A University’s Guide to Snapchat”
    Monday, April 11th: 4:00-5:00 PM
    Tuttle South Room
    Taylor Florio
    TWG Plus

    Leslie Sanderfur
    Vanderbilt University, TN

    Chelsea Boham
    University of North Carolina at Charlotte, NC


  • St. Louis, MO
    March 13-15, 2016
TWG Plus Senior Marketing Consultant, Chris Tyburski, will be presenting "Who Moved the Finish Line? 4th Quarter Enrollment Strategies"


  • Hollywood, FL
    February 10-12, 2016


  • Houston, TX
    November 8 - 11, 2015


  • Hollywood, FL
    November 1 - 4, 2015

TWG Plus Brand Camp

In a world where prospective students are constantly bombarded with texts, tweets, Instagram posts and YouTube videos, your Brand needs to stand out and say something that sets your school apart from the pack. Let TWG Plus help put your school's brand front and center.
In this FREE, half-day workshop, Vice President of Branding & Research, Beatrice Szalas will guide you through the strategies and tools that let you assess the vitality of your brand. Learn how to:
  • Develop a distinctive brand promise
  • Strengthen your brand identity across platforms
  • Build campus consensus and excitement
August 26th - Atlanta Area
Location: Amicalola Falls State Park & Lodge
Time: 10 am – 3pm

TWG Plus Brand Camp

TWG Plus V.P., Beatrice Szalas and Research Director Dr. James Vineburgh PhD. will host a FREE half-day workshop to share strategies to refresh and reinvigorate your brand. Come away with free tools that will keep your brand alive and thriving.
  • White Plains, NY at the Crowne Plaza
  • San Diego, CA at the Omni
  • Kansas City, MO at the Hilton President

CACRAO Conference 2013

  • Grove Park Inn: Asheville, North Carolina
    December 8-10, 2013


  • Birmingham, AL
    April 18 – 21, 2015


  • Reno, NV
    May 18 – 20, 2015


  • West Palm Beach, FL
    May 31 - June 3, 2015


  • Atlantic City, NJ
    May 31 - June 2, 2015

TWG Plus Brand Camp

Your brand story should be integrated with a strategy to support your school's mission and take you from where you are to where you want to go. Does your brand make the grade?
In this free, half-day workshop, Vice President of Branding & Research Beatrice Szalas will guide you through the strategies and tools that let you assess the vitality of your brand and learn how to:
  • Develop a distinctive brand promise that sets you apart.
  • Strengthen your brand identity across platforms.
  • Build campus consensus.
  • Atlantic City, NJ
    June 3, 2015


  • Seven Springs, PA
    June 21 – 23, 2015


  • Charleston, SC
    July 12 - 15, 2015


  • Chicago, IL
    July 15 - 17, 2015


  • San Diego, CA
    October 1 – 3, 2015

White Papers

Optimizing Enrollment Management

Predictive Modeling: Tips and Strategies for Getting Started with Predictive Analytics in Higher Education.

* Submit your email address below for download to begin.

The College Admissions Cookbook

What Makes Some College Communications Effective and Others Flop? TWG Plus and Chegg Combine Forces to Find Out.

* Submit your email address below for download to begin.

March Madness: Social Media ROI for College Admissions (Search), Brand Research, and Customer Service

Part 2 of 5: Historically Black Colleges and Universities.

Dr. James Vineburgh
Director of Research at TWG Plus
* Submit your email address below for download to begin.

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