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TWG Plus worked closely with Arizona State University's W.P. Carey School of Business and our creative team to come up with several solid executions for various outdoor and online ad placements.
The approach we took focused on the unique aspects of the school and the opportunities students gained upon graduating. In short, attending the ASU's W.P. Carey School of Business is...good business.
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For Coe College, TWG Plus created a series of oversized and mini viewbooks to represent the various aspects of the institution: Academics, Student Life, Overview and Outcomes.
Each oversized viewbook had a mini brochure to complement it: Financial Aid, Visiting Campus, Outcomes and a brochure specifically for parents.
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For Coe College, TWG Plus created a series of oversized and mini viewbooks to represent the various aspects of the institution: Academics, Student Life, Overview and Outcomes.
Each oversized viewbook had a mini brochure to complement it: Financial Aid, Visiting Campus, Outcomes and a brochure specifically for parents.
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Emory University worked in conjunction with our internal teams to provide guidance for package design, content and timing.
We combined their input with high-quality print and response tracking. The campaign was also enhanced with additional personalized response options: text response (SMS) and a variable RSVP landing page.
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The funnel card seriest we developed for Howard Payne University complemented their award-winning search campaign and publication series.
Each card was personalized and the call-to-action was unique to a particular step in the matriculation process - guiding students to visit campus, apply for financial aid, apply and submit their deposit.
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Howard Payne University's Search campaign, viewbook, road piece and full-color viewbook envelope were recognized in the 2010 Higher Education Advertising Awards.
Each item in the Search campaign was carefully planned, and the imagery and content used within their publications reinforced the message of inspiring students to make friends, succeed and enjoy their college experience.
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The Marymount Manhattan College viewbook received "Best of Show" at the 2011 Higher Education Advertising Awards.
A combination of beautiful, black-and-white photography, straight-forward content, and a unique package design (similar to a New York newspaper) made this viewbook one of our finest pieces ever produced.
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The Marymount Manhattan College viewbook received "Best of Show" at the 2011 Higher Education Advertising Awards.
A combination of beautiful, black-and-white photography, straight-forward content, and a unique package design (similar to a New York newspaper) made this viewbook one of our finest pieces ever produced.
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This viewbook has been one of our most popular show pieces ever since it came off the press. The substantial feel and sturdy construction of this one-of-a-kind viewbook turns heads at every conference we attend.
TWG Plus worked closely with the admissions and marketing departments at Maryville University to deliver a full re-branding campaign, publications and even on-campus signs, t-shirts and online advertising.
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This viewbook has been one of our most popular show pieces ever since it came off the press. The substantial feel and sturdy construction of this one-of-a-kind viewbook turns heads at every conference we attend.
TWG Plus worked closely with the admissions and marketing departments at Maryville University to deliver a full re-branding campaign, publications and even on-campus signs, t-shirts and online advertising.
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The University of Oklahoma's Search postcard campaign won Gold at the 2011 Higher Education Advertising Awards. The postcard incorporated variable content, raised (dimensional) ink printing and personalized response options.
Students could visit an online landing page, or simply text in their response to get more information from OU.
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We combined variable data elements to create this highly personalized Search campaign for the University of the Incarnate Word.
The student's area of interest, gender, location and even contact information for their admissions counselor were integrated into this postcard.
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The tagline we built the University of the Incarnate Word's creative publications around is: "Amazing begins."
Simple, yet effective - UIW's publications received recognition in the 2011 Higher Education Advertising Awards for their "total recruitment package," which consisted of their student viewbook, road piece and funnel card series.
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The tagline we built the University of the Incarnate Word's creative publications around is: "Amazing begins."
Simple, yet effective - UIW's publications received recognition in the 2011 Higher Education Advertising Awards for their "total recruitment package," which consisted of their student viewbook, road piece and funnel card series.
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The University of Virginia's College at Wise worked with us to develop a direct mail package, online landing page, micro site and email campaign that was not only effective in recruiting students, but also complemented their existing branding materials.
In addition, this campaign received recognition in the 2009 Higher Education Advertising Awards.
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Westminster College's "Inside & Out" viewbook is another one of our finest pieces, featuring two publications connected by a z-fold and stitched down the middle.
One publication focuses on the aspects of Westminster College, which students will find inside the classroom. The other, highlights various on- and off-campus activities students can get involved with outside the classroom.
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