To effectively reach your target audiences, you have to start with data. Research is the catalyst for strategic decision making and forms the foundation for strong branding and recruitment campaigns.
Students, parents, faculty, alumni, staff and donors – you have a lot of stakeholders to communicate with. Our research gives you detailed insight into your target audiences through a range of data gathering methods. Our team provides the analysis, insights and collaboration to create effective strategies to reach your audience – and your goals.
We uncover what matters most to your target audiences using communication audits, predictive modeling, focus groups, interviews and online surveys. We use the right combination of research tools for your unique needs.
Need help with a strategy? Let TWG Plus assist you in gathering the right data to reach your recruitment goals.
Branding for higher education is different than branding a running shoe, a cup of coffee or the latest mobile technology. Our team focuses solely on higher education. Our process, insight and creative are based on years of experience in higher education and have won numerous awards.
Creating a successful brand in the eyes of your stakeholders requires vision, strategy, collaboration and the understanding that building campus consensus is vital to success. Starting with research and strategy which bring your strengths and distinction to the forefront, our seasoned creative team translates your mission, core values and vision into a clear and differentiated campaign that engages your audience and tells your story.
The more you know about your prospective students and the perceptions of your school, the more effectively you can reach them – and your enrollment goals. To assist you in reaching those goals we've developed a collaborative process that includes qualitative research, predictive modeling, direct mail, email, print publications, social media and remarketing. This iterative process helps us plan and implement successful, integrated enrollment campaigns that reach your prospective students on their terms.
We give you real-time insight into your campaign's performance. All of our Enrollment Consultants have held senior positions in higher education enrollment management. They're uniquely qualified to make sense of the data – and make recommendations on how to increase awareness, inquiries and applications.
At TWG Plus, we create publications, both print and digital, that tell the story of the total student experience and capture the energy of campus life. We start with your brand attributes, and then we use our proven discovery process to identify the message, tone, design and photography that will best engage your audiences.
Our work has won ADDYs and HEMR awards, but what matters most is how your audiences react. We use focus groups to test and refine our message to ensure the best possible performance of your marketing materials. Then we integrate print with digital solutions to create a seamless and measurable campaign experience. From concept development to printing, we provide turnkey services that encompass every aspect of your publications development.
Digital marketing is transforming the way the world communicates with your audience. At TWG Plus, we review and test all the new digital and interactive trends and then integrate the most effective into your marketing and campaign goals. A few of our newest additions include Remarketing and Similar Audiences which keeps you in front of prospective students while they are online building your brand. Using Gamification pulls the audience deeper into your message through the use of game play. Augmented Reality actually bridges the printed and digital worlds through a mobile device and delivers a rich experiential communication. Digital Viewbooks expand the reach of your printed viewbook by transforming it into an interactive and conversion focused online asset.
Your marketing goals are unique. We understand that and choose the digital options which allow you to layer your message seamlessly and successfully to achieve those goals.
Do you find the digital world to be a challenge? Let us help you reach your audience.