Higher Education Marketing Solutions : Search Marketing

Higher Education Search Marketing

Direct Mail (Search) Unique creative combined with variable content and best practices ensures your direct mail message is received.
Email Marketing Engage prospects through timely, personalized email messages tied to your landing page or micro site.
Mobile Marketing We pioneered text response for direct mail Search marketing. Learn how it can increase your response rate.
Campaign Analytics Monitor, track and generate reports from our proprietary admin system - Campaign Command Center.

Direct Mail

Our 30+ years of experience in successfully driving response rates through direct mail are sure to help your college or university recruit, retain and realize your yearly goals.

A lot goes into creating a powerful direct mail package. It can all get a little confusing without the right approach. From strategy, proper voice, design and A/B testing we simplify the direct marketing process for you and make the experience easy for you.

All-in-all, the combination of proven techniques, eye-catching creative and highly-targeted personalization make TWG Plus's Search marketing solutions an effective tool for college and university admission offices.

Create more conversations with the right students.
Attain a higher ROI on your Search spend.
Reduce the number of "fluff" inquiries in your pool.

Email

In deptHighly tailored email campaigns that show off the real you.
Crisp, modern copy attracts students to you, not promotions.
Analytics give you visibility into your campaign every step of the way.

Email marketing continues to be a very powerful form of communication, and when utilized correctly, has the potential to make a positive lasting impression on your prospective students. If you're looking for someone to help you make an educated choice about which students to target and how to engage them, speak with one of our strategic directors.

At TWG Plus, every email campaign is a unique opportunity to create a connection with your prospective students. Rather than cram your school into a one-size-fits-all template, our creative team will create a new design custom tailored to your brand and voice.

But design isn't the only thing that will make your emails stand out in the inbox. Systematic A/B testing and complete visibitiliy give you the piece of mind to feel confident about your enrollment goals.

Mobile

Our research has shown that, on average, 10% of Search campaign traffic is from students using mobile devices. If you're not planning for the next phase of digital communication, you could be missing out on valuable leads.

Your mobile strategy will go far beyond cell phones. Students are online with their ipads, ipods and tablet devices. In order to increase your response rates, you need to include text messaging, QR response, mobile applications and landing pages that will communicate with your prospective students on their terms.

Integrating multiple mobile friendly response options gives you the opportunity to develop opt-in programs that you can track every day in the Campaign Command Center. You'll never be in the dark on your marketing campaigns again.

Increase direct mail response with QR codes.
Increase conversation rates with mobile landing pages.
Instant access on mobile apps puts where students are.

Response & Tracking

Easily integrate student data with your current CRM system.
Talk with a strategic advisor to get pragmatic campaign advice.
Eliminate any unnecessary enrollment surprises.

If you've ever been concerned that you won't know what's going on with your campaign results until it's too late, then login and get daily results from the TWG Plus Campaign Command Center.

Staying on top of how visitors are using your site, landing pages, and online tools is critical to optimizing your long-term interactive strategies. Our analytical tools monitor site traffic sources, user activity, and give you control to report and view statistics in an online administrative system.

Plus, you'll work with a strategic campaign advisor to give you step-by-step training on how to use the tools. When you need a question answered, you'll have an expert who is just a phone call away.