Strategic Enrollment Solutions for Higher Education

Predictive Modeling

When it comes to building enrollment and Search campaigns, you have to make tough decisions about where to allocate your budget and resources. Do you open your search to the whole country and run the risk of swamping your team with inquiries from the wrong students? Or is there a better way?

Make smart decisions with data and meet your enrollment goals.

With predictive modeling, you can use advanced statistical analytics to identify the students who are most likely to come to your school. Combining historical and geographic data creates a powerful tool for reducing your search marketing spend and increasing your applicant pool. Contact us for more information about this exciting technology.

Communications Audit

Don't take chances with your school's brand.

Marketing an educational institution demands extensive communication with a variety of audiences, all with differing levels of awareness and understanding of your school. We can develop a communication strategy that outlines the most appropriate marketing channels to ensure effective communication with your mix of audiences.

Armed with an audit from TWG Plus, you'll have everything you need to roll out an effective marketing plan to both internal and external audiences.  It's your first step to clear messaging that gets results.

Research

TWG Plus specializes in customized market research solutions for educational institutions. No preconceived ideas about what research should be conducted. No templates sold as “streamlined approaches.” Your goals drive our research.

Our quantitative analysis will evaluate your position in the educational marketplace, identify your competitors, and determine your recognition and reputation in the marketplace - critical data for recruitment, strategic planning, and development initiatives. 

Our qualitative research combines in-depth, one-on-one interviews and small-group sessions designed to draw out the emotional and experiential associations people have toward your institution. Using our proprietary methodologies, we uncover trends and themes in your brand’s perceptions that provide an assessment of the overall brand strength and communication effectiveness.

Campaign Planning, Strategy & Optimization

Want to improve awareness of your school and increase enrollment of full pay students?

We follow a four step process for developing a  custom-tailored plan for your institution. It all starts with an on-campus discovery session where we learn what students, faculty and staff think is most important about your school.

From there, we develop your positioning and strategy for engaging with the market. Finally, you'll receive your Brand Plus book filled with suggestions for award winning creative that gets results and a tightly integrated strategic plan.

Want to know more? Get in touch with one of our campaign advisors.